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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Einzelhandel"
~subject:"Markenartikel"
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Einzelhandel
Markenartikel
Internet marketing
95
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Retail trade
13
USA
13
United States
12
Website
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
Markenimage
7
e-commerce
7
India
6
Indien
6
Marketing management
6
Marketingmanagement
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trust
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Advertising
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18
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Amatulli, Cesare
1
Angriawan, Arifin
1
Becerra, Enrique P.
1
Chaudhuri, Ranjan
1
Chen, Lihong
1
Cho, Yong Suk
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Ersoy, Ayse Begum
1
Groß, Michael
1
Gupta, Pranjal
1
Harris, Judy
1
Heiens, Richard A.
1
Jacob, Jayanth
1
Jensen, Ricard W.
1
Khare, Arpita
1
Lee, Sang Yeal
1
Limbu, Yam B.
1
Murugan, Nithya
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Pearson, J. Michael
1
Rakesh, Sapna
1
Sajad Rezaei
1
Schepers, Lonieke
1
Thanasi-Boçe, Marsela
1
Topuz, Yusuf Volkan
1
Verma, Sanjeev
1
Vries, Sjoerd de
1
Wan Khairuzzaman Wan Ismail
1
Watt, James
1
Yan, Xinfeng
1
Çelik, Süleyman
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
44
Journal of retailing and consumer services
37
The journal of product & brand management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
The journal of brand management : an international journal
14
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
International journal of retail & distribution management
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing
8
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Technological forecasting & social change : an international journal
6
Business horizons
5
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
Journal of internet commerce
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing science
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of organizational computing and electronic commerce
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Quantitative marketing and economics : QME
4
Springer eBook Collection
4
Administrative Sciences : open access journal
3
Australasian marketing journal
3
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ECONIS (ZBW)
18
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
3
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
4
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
5
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
6
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
9
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
10
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
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