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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Customer retention"
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Search: subject:"Customer loyalty"
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Customer retention
Kundenbindung
10
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Social Web
3
Social web
3
Brand management
2
Customer loyalty
2
Dienstleistungsqualität
2
Markenführung
2
Product management
2
Produktmanagement
2
Service quality
2
Angst
1
Anxiety
1
Attitudinal and behavioral loyalty
1
B-to-B-Marketing
1
Bank
1
Bankgeschäft
1
Banking services
1
Brand
1
Brand community membership
1
Brand love
1
Brand loyalty
1
Business-to-business marketing
1
Cancer
1
Competitive advantage
1
Consumer engagement
1
Consumers
1
Cultural values
1
Customer value
1
Delight
1
Dienstleistungsmanagement
1
Dienstleistungssektor
1
Digital self
1
Digitale Dienste
1
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10
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10
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Almquist, Eric
2
Arora, Mehak
1
Berry, Leonard L.
1
Block, Nicholas
1
Cleghorn, Jamie
1
Courtney, Paula
1
Davis, Scott W.
1
Haverila, Kai
1
Haverila, Matti J.
1
Kasiri, Leila Agha
1
Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
1
McLaughlin, Caitlin
1
Robertson, Thomas S.
1
Senior, John
1
Shaheen Mansori
1
Sherer, Lori
1
Sohail, M. Sadiq
1
Whiteside, Janey
1
Wilmet, Jody
1
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Harvard business review : HBR
Journal of marketing analytics : JMA
Journal of retailing and consumer services
22
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
3
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
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date (oldest first)
1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
4
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
5
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
6
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
7
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
8
Standardization, customization, and
customer
loyalty
in service industry
Kasiri, Leila Agha
;
Shaheen Mansori
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
Saved in:
9
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
10
When the customer is stressed
Berry, Leonard L.
;
Davis, Scott W.
;
Wilmet, Jody
- In:
Harvard business review : HBR
93
(
2015
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
Saved in:
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