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Absatzpolitik
22
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Marketing
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4
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1
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Harvard business review : HBR
SpringerLink / Bücher
388
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138
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136
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
104
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95
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
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67
Gabler Edition Wissenschaft
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Jahrbuch der Absatz- und Verbrauchsforschung
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Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
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1
Marketing meets mission : learning from brands that have taken on global health challenges
Sidibe, Myriam
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 135-144
Persistent link: https://www.econbiz.de/10012288940
Saved in:
2
Designing better online review systems : how to create ratings that buyers and sellers can trust
Donaker, Geoff
;
Kim, Hyunjin
;
Luca, Michael
- In:
Harvard business review : HBR
97
(
2019
)
6
,
pp. 122-129
Persistent link: https://www.econbiz.de/10012131333
Saved in:
3
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
4
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
5
The ultimate marketing machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
Saved in:
6
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
Saved in:
7
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
8
Telecom : hook up or lose out
Clemons, Eric K.
- In:
Harvard business review : HBR
64
(
1986
)
4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10001010107
Saved in:
9
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
10
Make sure your customers keep coming back
DeBruicker, E. Stewart
;
Summe, Gregory L.
- In:
Harvard business review : HBR
62
(
1985
)
1
,
pp. 92-98
Persistent link: https://www.econbiz.de/10002063214
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