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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Market segmentation"
~subject:"Success factor"
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Market segmentation
Success factor
B-to-B-Marketing
63
Business-to-business marketing
63
Lieferantenmanagement
19
Supplier relationship management
19
Salespeople
14
Verkaufspersonal
14
Beziehungsmarketing
13
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13
Marketingmanagement
13
Relationship marketing
13
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10
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business-to-business marketing
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2
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2
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2
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1
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of strategic marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Industrial marketing management : the international journal for industrial and high-tech firms
13
SpringerLink / Bücher
7
The journal of business & industrial marketing
6
Journal of business-to-business marketing
5
Journal of business research : JBR
4
Harvard business review : HBR
3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Global business and organizational excellence : a review of research & best practices
2
Innovation in pricing : contemporary theories and best practices
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM in financial services : a practical guide to making customer relationship management work
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Engineering online library
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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ECONIS (ZBW)
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Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
5
Mehr Freiheit für Verkäufer
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010205411
Saved in:
6
"Die versteckten Perlen finden"
Lehmitz, Soenke
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009581516
Saved in:
7
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
8
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
9
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
10
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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