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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Community"
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Markenimage
Social Web
193
Social web
193
Internet marketing
80
Online-Marketing
80
Consumer behaviour
59
Konsumentenverhalten
59
Viral marketing
52
Virales Marketing
52
Social media
45
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Tourismus
41
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social media
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Anaya-Sánchez, Rafael
1
Aranda, Evangelina
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Brooks, Gillian
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Buhalis, Dimitrios
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Campo, Sara
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Chabuk, Timur
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Dahl, Darren W.
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Dantas, Danilo C.
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Evers, Uwana
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Harrigan, Paul
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Ho-Dac, Nga N.
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Huang, Ming-Hui
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Jiménez-Barreto, Jano
1
Joshi, Yogesh V.
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Kannan, P. K.
1
Kwak, Hyokjin
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Lamberton, Cait Poynor
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Liu, Juan
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Liébana-Cabanillas, Francisco
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Molinillo, Sebastián
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Moore, William L.
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Morrison, Alastair M.
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Nam, Hyoryung
1
Nicolau, Juan Luis
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Tourism management : research, policies, practice
Journal of business research : JBR
61
The journal of product & brand management
39
The journal of brand management : an international journal
37
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Marketing intelligence & planning
11
Tourism management perspectives : TMP
11
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
International journal of technology marketing : IJTMkt
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
19
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19
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
5
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
6
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
Saved in:
9
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
10
DMO online platforms : image and intention to visit
Molinillo, Sebastian
;
Liébana-Cabanillas, Francisco
; …
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 116-130
Persistent link: https://www.econbiz.de/10011775100
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