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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Harvard-Business-Manager : das Wissen der Besten
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
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Journal of marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Research
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Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Business-to-Business-Marketing
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European journal of marketing : EJM
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essentials
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Journal of customer behaviour
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
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1
Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
2
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
3
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
Saved in:
4
Veränderung von unten
Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
Saved in:
5
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
6
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
7
Fehler im System
Hagen, Jan U.
;
Plötner, Olaf
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
10
,
pp. 82-89
Persistent link: https://www.econbiz.de/10010422107
Saved in:
8
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
9
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
10
Mehr Freiheit für Verkäufer
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010205411
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