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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Relationship marketing"
~subject:"Transnational corporation"
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Relationship marketing
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
778
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586
Industrial marketing management : the international journal for industrial and high-tech firms
455
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SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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International journal of electronic customer relationship management : IJECRM
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International journal of contemporary hospitality management
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Journal of marketing
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Cogent business & management
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Tourism management : research, policies, practice
119
Journal of service research : JSR
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Research policy : policy, management and economic studies of science, technology and innovation
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Asian business & management
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Marketing intelligence & planning
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European journal of marketing : EJM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
78
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1
"Ich bin gern die Nummer Eins"
Donahoe, John
;
Ignatius, Adi
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
4
,
pp. 64-70
Persistent link: https://www.econbiz.de/10008909408
Saved in:
2
Samsungs Aufstieg an die Weltspitze
Khanna, Tarun
;
Song, Jaeyong
;
Lee, Kyungmook
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009304785
Saved in:
3
Wenn Marketingmanager zu wenig Gehör finden
Oelsnitz, Dietrich von der
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
2
,
pp. 54-62
Persistent link: https://www.econbiz.de/10001636207
Saved in:
4
Globale Expansion - kein leichter Weg
Ghemawat, Pankaj
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
2
,
pp. 82-94
Persistent link: https://www.econbiz.de/10001636221
Saved in:
5
Das transparente Unternehmen
Buell, Ryan W.
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
6
,
pp. 62-71
Persistent link: https://www.econbiz.de/10012027817
Saved in:
6
Schwerpunkt: Mehr Erfolg im Ausland
In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
11
,
pp. 26-55
Persistent link: https://www.econbiz.de/10010423398
Saved in:
7
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
8
Die Werbemaschine
Sorrell, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10011536601
Saved in:
9
Warum Investoren Chinas Umwelt schützen müssen
Economy, Elizabeth C.
;
Lieberthal, Kenneth G.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
8
,
pp. 74-87
Persistent link: https://www.econbiz.de/10003501873
Saved in:
10
Geschäftskunden im Härtetest
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 72-85
Persistent link: https://www.econbiz.de/10003889625
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