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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"USA"
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USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
145
Konsumentenverhalten
145
Professional sports
98
Profisport
98
United States
97
Advertising
87
Werbung
87
Marketing theory
86
Marketingtheorie
86
Brand management
79
Markenführung
79
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64
Sports
64
Economic history
63
Wirtschaftsgeschichte
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55
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Marketing history
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Internet marketing
46
Online-Marketing
46
Advertising effects
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Werbewirkung
43
Social Web
42
Social web
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Beziehungsmarketing
41
Football
41
Fußball
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Relationship marketing
41
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40
Marketingmanagement
40
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Mackert, Michael
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Beard, Fred
2
DeGaris, Larry
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Havard, Cody T.
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Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Tadajewski, Mark
2
Won, Doyeon
2
Amato, Christie H.
1
An, Soontae
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Andrew, Damon P. S.
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1
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1
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1
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1
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1
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1
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1
Birnbaum, Dee
1
Blais, Douglas D.
1
Blose, Julia E.
1
Bodkin, Charles D.
1
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1
Bourassa, Maureen A.
1
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1
Brannon, Laura A.
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1
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1
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1
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1
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Published in...
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Health marketing quarterly
International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
97
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1
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97
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
3
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
4
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
5
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
6
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
7
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
8
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
9
Marketing
as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.
;
Cunningham, Peggy H.
;
Handelman, …
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10009758522
Saved in:
10
The birth of modern packaging : cartons, cans and bottles
Twede, Diana
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 245-272
Persistent link: https://www.econbiz.de/10009561246
Saved in:
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