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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of sports marketing & sponsorship"
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Search: subject:"advertising response"
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Advertising effects
78
Werbewirkung
78
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
39
Werbung
38
Arzneimittel
24
Pharmaceuticals
24
Direct marketing
19
Direktmarketing
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Sportmarketing
16
Sports marketing
16
Pharmaceutical industry
13
Pharmaindustrie
13
Celebrity endorsement
12
Celebrity-Werbung
12
Internet marketing
10
Online-Marketing
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Sponsoring
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Sponsorship
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Sport event
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Sportveranstaltung
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Sport
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Sports
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Markenimage
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Social Marketing
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Social marketing
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Sportler
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Gesundheit
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Gesundheitsvorsorge
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78
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Aikin, Kathryn J.
3
Ko, Yong Jae
3
Park, Jin Seong
3
Betts, Kevin R.
2
Cheong, Yunjae
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Kim, Kihan
2
Kim, Taehee
2
Moser, H. R.
2
Sar, Sela
2
Shen, Fuyuan
2
Sullivan, Helen W.
2
Watanabe, Nicholas Masafumi
2
Wirtz, John G.
2
Ahn, Dohyun
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Allan, David
1
Alperstein, Neil M.
1
Arai, Akiko
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Boronczyk, Felix
1
Bouslama, Heifa
1
Bradford, W. David
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Brawner, Bridgette M.
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1
Burkink, Tim J.
1
Calabuig Moreno, Ferran
1
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1
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1
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Health marketing quarterly
International journal of sports marketing & sponsorship
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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78
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
3
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
4
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
5
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
6
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
7
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
8
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
9
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
10
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
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