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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
16
Celebrity-Werbung
16
Advertising effects
9
Werbewirkung
9
celebrity
9
Consumer behaviour
6
Konsumentenverhalten
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Banister, Emma N.
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Health marketing quarterly
Journal of marketing management : MM
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
16
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1
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
2
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
3
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
5
The production and consumption activities relating to the celebrity artist
Fillis, Ian
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 646-664
Persistent link: https://www.econbiz.de/10011325774
Saved in:
6
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
The spectacularization of suffering : an analysis of the use of celebrities in "Comic Relief" UK's charity fundraising campaigns
Lim, Ming
;
Moufahim, Mona
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 525-545
Persistent link: https://www.econbiz.de/10011325791
Saved in:
9
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
10
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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