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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbewirkung"
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USA
Advertising effects
79
Werbewirkung
79
Advertising
44
Werbung
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Consumer behaviour
41
Konsumentenverhalten
41
Arzneimittel
24
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Celebrity endorsement
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Baker, Jillian L.
1
Bhutada, Nilesh S.
1
Brawner, Bridgette M.
1
Cashman, Rebecca
1
Comello, Maria Leonora G.
1
Deshpande, Aparna D.
1
Folse, Judith Anne Garretson
1
Leader, Amy E.
1
Lee, Seungae
1
Mackert, Michael
1
Menon, Ajit M.
1
Park, Sun-young
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Raggio, Randle D.
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Health marketing quarterly
Journal of the Academy of Marketing Science
Journal of advertising research
67
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
15
Journal of promotion management : JPM
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
9
American journal of agricultural economics
8
Journal of business research : JBR
8
Journal of marketing
7
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Asia Pacific journal of marketing and logistics
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing theory and practice : JMTP
3
Journal of the Operational Research Society : OR
3
MSI reports : working paper series
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ECONIS (ZBW)
7
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1
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
2
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
3
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
4
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
5
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
6
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
7
Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10003926598
Saved in:
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