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~isPartOf:"Health marketing quarterly"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper"
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Search: subject:"Werbewirkung"
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Advertising effects
86
Werbewirkung
86
Advertising
54
Werbung
54
Consumer behaviour
39
Konsumentenverhalten
39
Arzneimittel
26
Pharmaceuticals
26
Internet marketing
24
Online-Marketing
24
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20
Direktmarketing
20
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advertising
9
Social Marketing
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Social marketing
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online advertising
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Chintagunta, Pradeep K.
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Mortensen, Peter S.
2
Moser, H. R.
2
Sar, Sela
2
Shen, Fuyuan
2
Shin, Woochoel
2
Sullivan, Helen W.
2
Tucker, Catherine
2
Wirtz, John G.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Amaldoss, Wilfred
1
Anderson, Simon P.
1
Baker, Jillian L.
1
Balseiro, Santiago R.
1
Banerjee, Saikat
1
Belo, Rodrigo
1
Berktold, Jennifer
1
Besbes, Omar
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Bouslama, Heifa
1
Bradford, W. David
1
Bradlow, Eric T.
1
Brannon, Daniel
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Calantone, Roger J.
1
Cashman, Rebecca
1
Cavusgil, Erin
1
Celis, L. Elisa
1
Chan, Tat
1
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Health marketing quarterly
Management science : journal of the Institute for Operations Research and the Management Sciences
Working paper
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
SpringerLink / Bücher
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
86
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86
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
3
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
4
Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
5
Background noise? : TV advertising affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
6
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
8
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
9
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
10
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
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