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~isPartOf:"Health marketing quarterly"
~subject:"Kommunikation"
~subject:"Social marketing"
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Health marketing quarterly
Journal of business research : JBR
5
Journal of nonprofit & public sector marketing
4
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Social marketing for public health : global trends and success stories
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The SAGE handbook of social marketing
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European journal of marketing : EJM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of social marketing : JSOCM
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Qualitative market research : an international journal
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Socio-economic planning sciences : the international journal of public sector decision-making
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Transformative consumer research for personal and collective well-being
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Young consumers : insight and ideas for responsible marketers
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Merging public relations with health communication in the context of university alcohol prevention
Brummette, John
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
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2
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
3
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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