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~isPartOf:"Health marketing quarterly"
~subject:"Personality psychology"
~subject:"Werbepsychologie"
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Personality psychology
Werbepsychologie
Psychology of advertising
4
Advertising effects
2
Consumer behaviour
2
Emotion
2
Experiment
2
Konsumentenverhalten
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USA
2
United States
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Werbewirkung
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mood
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Alcohol consumption
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Alkoholkonsum
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Cognition
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Item-specific vs. relational or narrative information processing
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Kognition
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Narrative Methode
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Persönlichkeitspsychologie
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Pharmaceutical industry
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Pharmaindustrie
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Product information
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Produktinformation
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Public relations
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Social Marketing
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Social marketing
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Television advertising
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grouped list
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information processing
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message framing
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narrative
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personal relevance
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persuasion
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persuasiveness of ad messages
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ungrouped list message type
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Sar, Sela
2
Brannon, Laura A.
1
Ghuge, Shreyas
1
Lancaster, Alyse R.
1
Miller, Megan M.
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Rodriguez, Lulu
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Tsai, Wan-hsiu
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Wirtz, John G.
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York, Valerie K.
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Health marketing quarterly
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
Journal of business research : JBR
18
International journal of advertising : the review of marketing communications
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
SpringerLink / Bücher
10
Journal of marketing theory and practice
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Discussion paper / Centre for Economic Policy Research
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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1
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
2
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
3
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
4
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
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