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~isPartOf:"History of marketing thought ; Volume 1"
~subject:"Brand management"
~subject:"Henry C. Taylor"
~subject:"Marketingtheorie"
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Brand management
Henry C. Taylor
Marketingtheorie
Marketing theory
28
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History of marketing thought ; Volume 1
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
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2
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
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3
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
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4
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
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5
Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G.
-
2008
Persistent link: https://www.econbiz.de/10003643732
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6
The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
Saved in:
7
The first decade of marketing literature
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003643741
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8
Influences on the development of marketing thought, 1900 - 1923
Bartels, Robert
-
2008
Persistent link: https://www.econbiz.de/10003643750
Saved in:
9
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003643762
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10
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
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