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~isPartOf:"INSEAD Working Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Niedrigpreisstrategie"
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Markenführung
Niedrigpreisstrategie
Sales promotion
61
Verkaufsförderung
61
Consumer behaviour
29
Konsumentenverhalten
29
Einzelhandel
12
Preismanagement
12
Pricing strategy
12
Retail trade
12
Advertising effects
9
Werbewirkung
9
Brand management
7
Low-cost strategy
7
Marketing management
7
Marketingmanagement
7
Ladengestaltung
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Theorie
5
Theory
5
Advertising
4
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Brand image
4
Einzelhandelspreis
4
Markenimage
4
Online retailing
4
Online-Handel
4
Price promotions
4
Rabatt
4
Rebate
4
Relationship marketing
4
Retail price
4
Confidence
3
Discounting
3
Diskontierung
3
Distribution channel
3
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14
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Attari, Amin
1
Baskin, Ernest
1
Chao, Mike Chen-Ho
1
Chatterjee, Promothesh
1
Cheng, Andong
1
Dong, Xiaodan
1
Doorn, Jenny van
1
Farías, Pablo
1
Feng, Shan
1
Gillespie, Brian
1
Guizani, Haythem
1
Guzman, Francisco
1
Hidalgo, Pedro
1
Kaltcheva, Velitchka D.
1
Kareklas, Ioannis
1
Keller, Alisa
1
Koç, Ümit
1
Le Dang Lang
1
Lim, Weng Marc
1
Makienko, Igor
1
Mantrala, Murali K.
1
Manzur, Enrique
1
Marks, Robert E.
1
Merunka, Dwight
1
Midgley, David
1
Muehling, Darrel D.
1
Olavarrieta, Sergio
1
Patino, Anthony
1
Risselada, Hans
1
Shapiro, Stewart
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Singh, Surendra N.
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Swain, Scott D.
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Totzek, Dirk
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Valette-Florence, Pierre
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Verhoef, Peter C.
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INSEAD Working Paper
Journal of business research : JBR
Journal of retailing and consumer services
12
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
The international review of retail, distribution and consumer research
5
Journal of marketing
4
Quantitative marketing and economics : QME
4
Journal of Asian finance, economics and business : JAFEB
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of consumer behaviour : an international research review
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Retail supply chain management : quantitative models and empirical studies
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
14
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1
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price
promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
2
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
3
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
6
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
7
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
8
Optimal depth and timing of price
promotions
in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
9
Presenting comparative price
promotions
vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
Saved in:
10
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
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