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~isPartOf:"IZA Discussion Papers"
~isPartOf:"International journal of sports marketing & sponsorship"
~type_genre:"Aufsatz in Zeitschrift"
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Sport
93
Sports
93
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
25
Sportorganisation
25
Brand management
14
Football
14
Fußball
14
Markenführung
14
China
10
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9
Werbewirkung
9
Sport policy
8
Sportpolitik
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Arbeitsgruppe
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Athletes
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Brand image
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Sportler
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Sportökonomik
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Team
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Customer satisfaction
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Article
92
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Aufsatz in Zeitschrift
Article in journal
94
Working Paper
10
Collection of articles of several authors
2
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2
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English
94
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Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
Matsuoka, Hirotaka
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Byon, Kevin K.
2
Claussen, Cathryn L.
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2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Nadeau, John
2
Pons, Frank
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Schwarzenberger, Veronika
2
Stotlar, David
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
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2
Yim, Brian H.
2
Yoshida, Masayuki
2
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Ahn, Dohyun
1
Aiken, K. Damon
1
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IZA Discussion Papers
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
220
European Sport management quarterly : ESMQ
214
Sport management review
212
International journal of sport management and marketing : IJSMM
139
Sport marketing quarterly : preferred journal of the Sport Marketing Association
78
Journal of sports economics
75
International journal of sport finance
53
Applied economics
38
European journal of operational research : EJOR
36
Sport, Business and Management : an international journal ; SBM
33
Journal of business research : JBR
32
Tourism management : research, policies, practice
26
Tourism economics : the business and finance of tourism and recreation
20
Applied economics letters
17
Tourism management perspectives : TMP
17
Interfaces : the INFORMS journal on the practice of operations research
14
Leisure studies : the journal of the Leisure Studies Association
13
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
The journal of gambling business and economics
12
Southern economic journal
10
European journal of international management : EJIM
9
IMA journal of management mathematics
9
International entrepreneurship and management journal
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of risk and financial management : JRFM
9
Contemporary economic policy : a journal of Western Economic Association International
8
Economic inquiry : journal of the Western Economic Association International
8
Economics letters
8
European research studies
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
Operations research letters
8
Advances in the economics of sport
7
Atlantic economic journal : AEJ
7
International journal of event and festival management
7
Journal of destination marketing & management
7
Journal of economic behavior & organization : JEBO
7
Journal of the Operational Research Society : OR
7
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ECONIS (ZBW)
94
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
8
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
9
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
10
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
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