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~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Markenführung
Brand
291
Markenartikel
291
Brand management
245
Consumer behaviour
230
Konsumentenverhalten
230
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
57
Luxusgüter
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Internet marketing
35
Online-Marketing
35
Advertising effects
29
Social Web
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Social web
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Werbewirkung
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Brand loyalty
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Marketing management
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Marketingmanagement
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Advertising
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Werbung
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Brand equity
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Markentreue
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Brand attitude
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Branding
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Personality psychology
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Persönlichkeitspsychologie
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Einzelhandel
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Preismanagement
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Pricing strategy
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Retail trade
11
Scale development
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Brand personality
10
Celebrity endorsement
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Celebrity-Werbung
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Ko, Eunju
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Phau, Ian
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Shukla, Paurav
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Valette-Florence, Pierre
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Koll, Oliver
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Melewar, T. C.
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Merchant, Altaf
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Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
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Chen, Qimei
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Ghosh, Tathagata
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Giarratana, Marco
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Guzman, Francisco
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Journal of business research : JBR
The journal of brand management : an international journal
236
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Asia Pacific journal of marketing and logistics
43
Marketing intelligence & planning
42
Journal of strategic marketing
39
Journal of marketing communications
35
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
32
Journal of the Academy of Marketing Science
31
European journal of marketing
29
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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ECONIS (ZBW)
245
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245
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
8
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
9
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
10
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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