//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
54
Markenartikel
54
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
19
Luxusgüter
19
Brand management
14
Markenführung
14
Brand image
9
Markenimage
9
USA
7
United States
7
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Cognition
3
Decision
3
Emotion
3
Entscheidung
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Werbewirkung
3
Werbung
3
Brand extension
2
Canada
2
Customer satisfaction
2
Customer service
2
Deutschland
2
Germany
2
Kanada
2
Kundenservice
2
Kundenzufriedenheit
2
Markentransfer
2
Moët Hennessy Louis Vuitton <Paris>
2
Preismanagement
2
Pricing strategy
2
Product design
2
Product information
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
19
Book section
19
Language
All
English
37
German
17
Author
All
Meurer, Jörg
5
Chartrand, Tanya L.
3
König, Verena
3
Ahluwalia, Rohini
2
Fitzsimons, Gavan J.
2
Manninger, Kilian
2
Montgomery, Nicole Votolato
2
Schade, Michael
2
Sternthal, Brian
2
Andrade, Eduardo B.
1
Ascheberg, Carsten
1
Bahn, Kenneth D.
1
Becker, Christian
1
Bellezza, Silvia
1
Bettman, James R.
1
Bhattacharjee, Amit
1
Biehal, Gabriel
1
Bolton, Lisa E.
1
Brick, Danielle J.
1
Burmann, Christoph
1
Burroughs, James E.
1
Castaño, Raquel
1
Chakravarti, Dipankar
1
Chattopadhyay, Amitava
1
Cotte, June
1
Cutright, Keisha M.
1
Dalton, Amy N.
1
Dempsey, Melanie A.
1
Dong, Lily
1
Einhorn, Martin
1
Faßnacht, Martin
1
Ferraro, Rosellina
1
Fitzsimons, Gràinne M.
1
Forehand, Mark R.
1
Galli, Maria
1
Garvey, Aaron M.
1
Germann, Frank
1
Geuens, Maggie
1
Gorn, Gerald J.
1
Halaszovich, Tilo F.
1
more ...
less ...
Published in...
All
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
282
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
23
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
8
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
9
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
10
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->