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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Innovatives Markenmanagement"
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Internationales Marketing
Markenführung
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
608
B-to-B-Marketing
606
Beziehungsmarketing
406
Relationship marketing
406
Marketing management
248
Marketingmanagement
248
Business network
188
Unternehmensnetzwerk
188
Brand management
174
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
123
Firm performance
109
Consumer behaviour
107
Konsumentenverhalten
107
Unternehmenserfolg
107
Bundling strategy
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Leistungsbündel
102
USA
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United States
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90
Social web
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Value creation
89
Betriebliche Wertschöpfung
88
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84
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English
152
German
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Burmann, Christoph
17
Christodoulides, George
7
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4
Hegner, Sabrina
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Mohan, Mayoor
3
Singh, Jaywant
3
Weerawardena, Jay
3
Abraham, Eike Jonas
2
Adeola, Ogechi
2
Adomeit, Malte
2
Becker, Christian
2
Blinda, Lars
2
Boch, Sonja
2
Brown, Brian P.
2
Cova, Bernard
2
Czinkota, Michael R.
2
Dierks, Alexander
2
Eilers, Daniela
2
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2
Fink, Tanja
2
Gabrielsson, Mika
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Gyrd-Jones, Richard I.
2
Hanisch, Stephan
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jentschke, Mirjam
2
Kanitz, Christopher
2
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Springer Fachmedien Wiesbaden
16
Springer Gabler <Firma>
1
Universität Bremen
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Innovatives Markenmanagement
Journal of business research : JBR
661
The journal of brand management : an international journal
554
The journal of product & brand management
391
Journal of retailing and consumer services
288
SpringerLink / Bücher
287
International marketing review
167
Journal of global marketing
158
European journal of marketing : EJM
145
Journal of international marketing
139
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
117
Journal of marketing communications
113
Journal of marketing management : MM
112
Marketing intelligence & planning
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of hospitality management
108
Journal of strategic marketing
102
Journal of the Academy of Marketing Science
93
The IUP journal of brand management : IJBRM
92
Journal of marketing
89
Journal of international consumer marketing
87
Springer eBook Collection
86
Journal of promotion management : innovations in planning and applied research
74
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
International journal of internet marketing and advertising : IJIMA
70
Journal of advertising research
65
Tourism management : research, policies, practice
65
International journal of advertising : the review of marketing communications
64
Qualitative market research : an international journal
63
International journal of advertising : the quarterly review of marketing communications
62
Cogent business & management
60
Business horizons
59
Research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of marketing research : JMR
56
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ECONIS (ZBW)
212
USB Cologne (EcoSocSci)
2
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214
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1
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
5
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
Managerial mindset effects on international
marketing
strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
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