//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
600
Business-to-business marketing
600
Lieferantenmanagement
347
Supplier relationship management
347
Brand management
232
Markenführung
232
Beziehungsmarketing
176
Relationship marketing
176
Consumer behaviour
158
Konsumentenverhalten
158
Brand image
115
Markenimage
115
Marketing management
98
Marketingmanagement
98
Social Web
85
Social web
85
Internet marketing
82
Online-Marketing
82
Brand
75
Markenartikel
74
Business network
71
Unternehmensnetzwerk
71
E-commerce
60
Electronic Commerce
60
Selling
58
Verkauf
58
B2B
52
Salespeople
50
Verkaufspersonal
50
Fashion
49
Mode
49
Value creation
47
Betriebliche Wertschöpfung
46
Advertising effects
45
Werbewirkung
45
Luxury goods
43
Luxusgüter
43
Bibliometrics
41
Bibliometrie
41
Customer value
39
more ...
less ...
Online availability
All
Undetermined
481
Free
7
Type of publication
All
Article
752
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
769
Aufsatz in Zeitschrift
769
Collection of articles of several authors
21
Sammelwerk
21
Case study
11
Fallstudie
11
Conference paper
8
Konferenzbeitrag
8
Aufsatzsammlung
3
Festschrift
3
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
769
Author
All
Lindgreen, Adam
18
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
10
Cova, Bernard
9
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Yan, Ruiliang
6
Beverland, Michael B.
5
Eggert, Andreas
5
Gupta, Suraksha
5
Johnston, Wesley J.
5
Kumar, V.
5
La Rocca, Antonella
5
Markovic, Stefan
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Mouzas, Stefanos
5
Nyadzayo, Munyaradzi W.
5
O'Cass, Aron
5
Phau, Ian
5
Rangarajan, Deva
5
Snehota, Ivan
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Ewing, Michael
4
Ford, David
4
Gabrielsson, Mika
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
more ...
less ...
Institution
All
IMP Group
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
Cogent business & management
59
Gabler Edition Wissenschaft
59
more ...
less ...
Source
All
ECONIS (ZBW)
769
Showing
1
-
10
of
769
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
4
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
5
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
6
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
9
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->