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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Internet marketing
223
Online-Marketing
223
Social Web
109
Social web
109
Advertising effects
63
Werbewirkung
63
Consumer behaviour
51
Konsumentenverhalten
51
B-to-B-Marketing
47
Business-to-business marketing
47
Beziehungsmarketing
37
Relationship marketing
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E-commerce
31
Electronic Commerce
31
Marketing management
28
Marketingmanagement
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Advertising
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Lieferantenmanagement
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Supplier relationship management
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Viral marketing
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Virales Marketing
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Werbung
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social media
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223
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Fulgoni, Gian M.
6
Christodoulides, George
4
Agnihotri, Raj
3
Fulgoni, Gian
3
Lipsman, Andrew
3
Mero, Joel
3
Michaelidou, Nina
3
Nelson-Field, Karen
3
Sharp, Byron
3
Terho, Harri
3
Appiah, Osei
2
Brettel, Malte
2
Brown, Brian P.
2
Bunker, Matthew P.
2
Campbell, Colin
2
Cardinali, Silvio
2
Cartwright, Severina
2
Dwivedi, Yogesh Kumar
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Koehler, Jim
2
Kumar, Bipul
2
Kumar, Vikas
2
LaPointe, Pat
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Milne, George R.
2
Pitt, Leyland F.
2
Riebe, Erica
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Salo, Jari
2
Sharma, Arun
2
Singh, Nitish
2
Swani, Kunal
2
Tóth, Zsófia
2
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2
Ababneh, Suhair
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of business information systems : IJBIS
Journal of advertising research
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
223
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223
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1
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
7
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
8
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
9
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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