The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Alagirisamy Kamatchi Subbiah Sukumaran
| Year of publication: |
2022
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|---|---|
| Authors: | Sukumaran, Alagirisamy Kamatchi Subbiah |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 39.2022, 1, p. 116-132
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| Subject: | e-mail advertisements | cognitive absorption | product information | frequent internet users | financial rewards | perceived intrusion | E-Mail | E-mail | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing | Werbung | Advertising | Produktinformation | Product information |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2022.120369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012887873