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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology management : IJTM"
~subject:"Business-to-business marketing"
~subject:"Inter-firm cooperation"
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Business-to-business marketing
Inter-firm cooperation
Customer integration
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Betriebliche Wertschöpfung
46
Value creation
46
Beziehungsmarketing
41
Relationship marketing
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Value co-creation
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology management : IJTM
The journal of business & industrial marketing
18
Journal of business-to-business marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of business research : JBR
4
Research
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International journal of innovation management
3
Administrative Sciences : open access journal
2
California management review
2
Customer engagement marketing
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Electronic markets : the international journal on networked business
2
Interaktives Marketing
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Journal of industrial engineering and management : JIEM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service research : JSR
2
Journal of strategic marketing
2
Managing global supply chain relationships : operations, strategies and practices
2
Marketing theory
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Springer eBook Collection
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SpringerLink / Bücher
2
The service industries journal
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Asia Pacific business review
1
Athens journal of business & economics : AJBE
1
Customer engagement : contemporary issues and challenges
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
1
Edition scientifique
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Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
European review of service economics and management
1
Evolution of innovation management : trends in an international context
1
Forschungsbericht zum Marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Hamburger Schriften zur Marketingforschung
1
How to succeed in the digital age : strategies from 17 top managers
1
Information technology and management
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ECONIS (ZBW)
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1
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
5
Value co-creation and appropriation of platform-based alliances in cooperative advertising
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
;
Cao, Dong-Mei
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 213-225
Persistent link: https://www.econbiz.de/10013194580
Saved in:
6
IMP 2019 conference special edition "alue co-creation in B2B markets"
AlHussan, Fawaz Baddar
;
Paparoidamis, Nicholas G.
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 163-165
Persistent link: https://www.econbiz.de/10013194596
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
9
Supplier-customer engagement for collaborative innovation using video conferencing : a study of SMEs
Hardwick, Jialin
;
Anderson, Alistair R.
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 43-57
Persistent link: https://www.econbiz.de/10012064325
Saved in:
10
Driving service innovativeness via collaboration with customers and suppliers : evidence from business-to-business services
Heirati, Nima
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 6-16
Persistent link: https://www.econbiz.de/10012026076
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