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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology management : IJTM"
~subject:"Business-to-business marketing"
~subject:"Stakeholder"
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Business-to-business marketing
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Customer integration
95
Kundenintegration
95
Betriebliche Wertschöpfung
46
Value creation
46
Beziehungsmarketing
41
Relationship marketing
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Value co-creation
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology management : IJTM
Journal of business research : JBR
21
The journal of business & industrial marketing
15
Research
5
Journal of business-to-business marketing
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Customer engagement marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Administrative Sciences : open access journal
2
CSR 2.0 and the new era of corporate citizenship
2
California management review
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Corporate social responsibility and environmental management
2
Customer engagement : contemporary issues and challenges
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interaktives Marketing
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International journal of innovation management
2
International journal of project management : the journal of The International Project Management Association
2
International journal of services technology and management
2
Journal of service research
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Markt- und Unternehmensentwicklung / Markets and Organisations
2
Markt- und Unternehmensentwicklung Markets and Organisations
2
Renewable and sustainable energy transition
2
Springer eBook Collection
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Strategy & leadership : a publication of Strategic Leadership Forum
2
The journal of services marketing
2
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
2
A research agenda for international entrepreneurship
1
Asia Pacific business review
1
Branding and sustainable competitive advantage : building virtual presence
1
Co-creation : reshaping business and society in the era of bottom-up Economics
1
Contemporary issues in social media marketing
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Disciplining the undisciplined? : perspectives from business, society and politics on responsible citizenship, corporate social responsibility and sustainability
1
Discussion paper
1
Edition scientifique
1
Electronic markets : the international journal on networked business
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
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ECONIS (ZBW)
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
5
A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda
Lievens, Annouk
;
Blazevic, Vera
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 128-141
Persistent link: https://www.econbiz.de/10012588310
Saved in:
6
IMP 2019 conference special edition "alue co-creation in B2B markets"
AlHussan, Fawaz Baddar
;
Paparoidamis, Nicholas G.
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 163-165
Persistent link: https://www.econbiz.de/10013194596
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
9
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
10
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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