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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
600
Business-to-business marketing
600
Lieferantenmanagement
347
Brand management
171
Markenführung
171
Beziehungsmarketing
170
Relationship marketing
170
Consumer behaviour
104
Konsumentenverhalten
104
Marketing management
90
Marketingmanagement
90
Brand image
86
Markenimage
86
Business network
71
Unternehmensnetzwerk
71
Social Web
67
Social web
67
E-commerce
60
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60
Internet marketing
59
Online-Marketing
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58
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54
Markenartikel
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B2B
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50
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50
Value creation
47
Betriebliche Wertschöpfung
46
Fashion
45
Mode
45
Bibliometrics
39
Bibliometrie
39
Customer value
39
Kundenwert
39
Marketing theory
35
Marketingtheorie
35
Innovation
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342
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9
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9
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Naudé, Peter
9
Sharma, Arun
8
Casidy, Riza
7
Ulaga, Wolfgang
7
Henneberg, Stephan
5
Lindgreen, Adam
5
Mohan, Mayoor
5
Agnihotri, Raj
4
Christodoulides, George
4
Jacob, Frank
4
Keränen, Joona
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Singh, Jaywant
4
Swani, Kunal
4
Aarikka-Stenroos, Leena
3
Andersen, Poul Houman
3
Beverland, Michael B.
3
Brown, Brian P.
3
Cartwright, Severina
3
Cova, Bernard
3
Di Benedetto, C. Anthony
3
Eggert, Andreas
3
Ewing, Michael
3
Gabrielsson, Mika
3
Geiger, Ingmar
3
Grönroos, Christian
3
Guenther, Miriam
3
Guenther, Peter
3
Ind, Nicholas
3
Johnston, Wesley J.
3
Julkunen, Saara
3
Kleinaltenkamp, Michael
3
Lacka, Ewelina
3
Markovic, Stefan
3
Mitręga, Maciej
3
Mora Cortez, Roberto
3
Pomirleanu, Nadia
3
Rangarajan, Deva
3
Sharma, Piyush
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
The journal of business & industrial marketing
154
Journal of business-to-business marketing
77
Journal of business research : JBR
75
SpringerLink / Bücher
18
Journal of marketing
11
Marketing intelligence & planning
11
Journal of the Academy of Marketing Science
10
Journal of strategic marketing
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
Journal of personal selling & sales management
8
Springer eBook Collection / Business and Economics
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of service research
6
The journal of services marketing
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Edition Wissenschaft
5
Gabler Research
5
International journal of procurement management
5
Journal of marketing management : MM
5
Journal of marketing research
5
Journal of retailing and consumer services
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Benchmarking : an international journal
4
Berichte aus der Betriebswirtschaft
4
Business horizons
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
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ECONIS (ZBW)
347
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
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3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
7
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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8
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
9
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
10
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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