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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
133
Electronic Commerce
133
Lieferantenmanagement
68
Supplier relationship management
68
B-to-B-Marketing
58
Business-to-business marketing
58
Consumer behaviour
32
Konsumentenverhalten
32
Online retailing
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Online-Handel
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Internet marketing
27
Online-Marketing
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Beziehungsmarketing
25
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21
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Aras, Ajit
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Brink, Tove
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
27
Journal of management information systems : JMIS
26
Journal of retailing and consumer services
25
Electronic commerce research
24
Information systems research : ISR
21
Technological forecasting & social change : an international journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of electronic commerce research : JECR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of open innovation : technology, market, and complexity
11
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of internet marketing and advertising : IJIMA
9
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Administrative Sciences : open access journal
7
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of networking and virtual organisations : IJNVO
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of production economics
6
Journal of fashion marketing and management
6
Journal of marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
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ECONIS (ZBW)
21
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
6
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
9
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
10
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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