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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Brand strategy"
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Brand management
238
Markenführung
238
Brand image
123
Markenimage
123
Consumer behaviour
106
Konsumentenverhalten
106
Brand
82
Markenartikel
82
B-to-B-Marketing
64
Business-to-business marketing
64
Beziehungsmarketing
53
Relationship marketing
53
Lieferantenmanagement
47
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47
Social Web
40
Social web
40
Marketing management
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Marketingmanagement
34
Internet marketing
29
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14
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brand equity
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branding
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social media
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Brand architecture
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Markenarchitektur
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B2B branding
9
Branding
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238
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Christodoulides, George
7
Kumar, V.
5
Gupta, Suraksha
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Mingione, Michela
3
Nyadzayo, Munyaradzi W.
3
Pitt, Leyland F.
3
Singh, Jaywant
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Anaya-Sánchez, Rafael
2
Arnould, Eric J.
2
Bagozzi, Richard P.
2
Bang, Nguyen
2
Batra, Rajeev
2
Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Brooks, Gillian
2
Brown, Brian P.
2
Carrillat, François A.
2
Casidy, Riza
2
Cova, Bernard
2
Dahl, Darren W.
2
Dion, Delphine
2
Eisingerich, Andreas B
2
Fuchs, Christoph
2
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2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jayachandran, Satish
2
Khan, Huda
2
Kwak, Hyokjin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
238
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1
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238
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia
;
Osanami Törngren, Sayaka
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10014450071
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
5
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
6
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
9
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
10
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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