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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Soziales Web"
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Internet marketing
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
80
Electronic commerce research
78
International journal of advertising : the review of marketing communications
78
Management information systems : mis quarterly
76
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing management : MM
69
Journal of travel and tourism marketing
68
The journal of product & brand management
67
Cogent business & management
65
Journal of electronic commerce research : JECR
65
International journal of electronic commerce : IJEC
64
Journal of information & knowledge management : JIKM
63
The journal of brand management : an international journal
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
57
International journal of technology marketing : IJTMkt
56
International journal of networking and virtual organisations : IJNVO
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
53
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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145
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
No filter : navigating well-being in troubled times as social media influencers
Levesque, Nataly
;
Hachey, Alysha
;
Pergelova, Albena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1098-1131
Persistent link: https://www.econbiz.de/10014427137
Saved in:
5
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
6
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
7
Revisiting Benjamin's aura in the age of mediatisation : the digital aura of megachurches
Tran, Mai Khanh
;
Davies, Andrew
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1765-1799
Persistent link: https://www.econbiz.de/10014450118
Saved in:
8
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
Saved in:
9
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
10
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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