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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Kundenzufriedenheit"
~subject:"Produktentwicklung"
~subject:"Strategisches Management"
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Kundenzufriedenheit
Produktentwicklung
Strategisches Management
Marketing management
284
Marketingmanagement
284
Business-to-business marketing
89
B-to-B-Marketing
88
Lieferantenmanagement
69
Supplier relationship management
69
Marketing
52
Beziehungsmarketing
49
Relationship marketing
49
Firm performance
46
Unternehmenserfolg
45
Innovation
44
Strategic management
28
Consumer behaviour
25
Konsumentenverhalten
25
Market orientation
23
Innovation management
22
Innovationsmanagement
22
New product development
22
Resource-based view
21
Ressourcenorientierter Ansatz
21
Internet marketing
20
Online-Marketing
20
USA
19
United States
19
Brand management
18
Dynamic capabilities
18
Dynamische Kompetenzen
18
Markenführung
18
Selling
17
Verkauf
17
Salespeople
16
Verkaufspersonal
16
Customer value
15
Kundenwert
15
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14
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Collection of articles of several authors
1
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53
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Cao, Guangming
2
Chen, Annie Huiling
2
Gudergan, Siegfried
2
Kindström, Daniel
2
Mu, Jifeng
2
O'Cass, Aron
2
Parvinen, Petri
2
Peng, Norman
2
Slater, Stanley F.
2
Terho, Harri
2
Wilden, Ralf
2
Ahmadi, Hormoz
1
Akter, Shahriar
1
Al-Habib, Mohammed I.
1
Al-Surmi, Abdulrahman
1
Al-Torkistani, Habiballah Mohamed
1
Ali, Sadaqat
1
Ali, Shabahat
1
Artto, Karlos
1
Avgerinos, Emmanouil
1
Balabanis, George
1
Bang, Nguyen
1
Boyd, D. Eric
1
Brege, Harald
1
Calantone, Roger J.
1
Camp, Kerri
1
Chandrashekaran, Murali
1
Chandy, Rajesh K.
1
Chari, Simos
1
Chen, Junsong
1
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1
Chirumalla, Koteshwar
1
Citrin, Alka V.
1
Coviello, Nicole
1
Crick, Dave
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Crick, James M.
1
Cunha, Marcus
1
Day, George S.
1
Dhar, Ravi
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Journal of business research : JBR
57
Journal of strategic marketing
39
SpringerLink / Bücher
37
The journal of business & industrial marketing
27
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
International journal of innovation management
16
Gabler Edition Wissenschaft
15
Journal of business strategy
15
Business horizons
12
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Springer eBook Collection
11
Journal of retailing and consumer services
10
Europäische Hochschulschriften / 5
9
Lehrbuch
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
International journal of business and globalisation : IJBG
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
European management journal
7
IEEE transactions on engineering management : EM
7
International journal of production economics
7
International marketing review
7
Journal of business-to-business marketing
7
Springer eBook Collection / Business and Management
7
California management review
6
European research studies
6
International journal of business excellence
6
International journal of technology marketing : IJTMkt
6
Journal of international marketing
6
Journal of strategy and management
6
Management decision : MD
6
Strategic management journal
6
The journal of product & brand management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMS review : official publication of the Academy of Marketing Science
5
Amfiteatru economic : an economic and business research periodical
5
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ECONIS (ZBW)
53
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1
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
2
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
5
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
6
Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
9
Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 137-149
Persistent link: https://www.econbiz.de/10011707097
Saved in:
10
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
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