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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Kundenzufriedenheit"
~subject:"Produktentwicklung"
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Kundenzufriedenheit
Produktentwicklung
Marketing management
284
Marketingmanagement
284
Business-to-business marketing
89
B-to-B-Marketing
88
Lieferantenmanagement
69
Supplier relationship management
69
Marketing
52
Beziehungsmarketing
49
Relationship marketing
49
Firm performance
46
Unternehmenserfolg
45
Innovation
44
Strategic management
28
Strategisches Management
28
Consumer behaviour
25
Konsumentenverhalten
25
Market orientation
23
Innovation management
22
Innovationsmanagement
22
New product development
22
Resource-based view
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Ressourcenorientierter Ansatz
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Internet marketing
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Online-Marketing
20
USA
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United States
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Brand management
18
Dynamic capabilities
18
Dynamische Kompetenzen
18
Markenführung
18
Selling
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Verkauf
17
Salespeople
16
Verkaufspersonal
16
Customer value
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Chen, Annie Huiling
2
Mu, Jifeng
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O'Cass, Aron
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Peng, Norman
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Ahmadi, Hormoz
1
Ali, Sadaqat
1
Ali, Shabahat
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Avgerinos, Emmanouil
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Boyd, D. Eric
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Calantone, Roger J.
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Chandrashekaran, Murali
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Chandy, Rajesh K.
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Chen, Kun
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Chirumalla, Koteshwar
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Citrin, Alka V.
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Coviello, Nicole
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Crick, Dave
1
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1
Cunha, Marcus
1
Dhar, Ravi
1
Di Benedetto, C. Anthony
1
Eng, Teck Yong
1
Falk, Tomas
1
Feng, Taiwen
1
Getnet, Hailu
1
Goffnett, Sean P.
1
Good, Valerie
1
Grewal, Rajdeep
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Hancock, Tyler
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Heirati, Nima
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Huang, Chiu-chen
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Journal of business research : JBR
25
The journal of business & industrial marketing
20
Journal of strategic marketing
17
International journal of innovation management
14
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
IEEE transactions on engineering management : EM
6
Journal of business-to-business marketing
6
Journal of retailing and consumer services
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
European journal of innovation management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Marketing intelligence & planning
5
The journal of product & brand management
5
International journal of production economics
4
International journal of technology marketing : IJTMkt
4
Marketing letters : a journal of research in marketing
4
Business horizons
3
Cogent business & management
3
European journal of marketing
3
European management journal
3
International journal of contemporary hospitality management
3
International journal of innovation and technology management
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
3
The international journal of bank marketing : IJBM
3
Australasian marketing journal
2
California management review
2
DLSU business & economics review
2
EBL-Schweitzer
2
ERIM Report Series Reference
2
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ECONIS (ZBW)
27
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1
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
2
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
3
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
4
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
5
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
6
Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary
;
Lueg, Jason E.
;
Hancock, Tyler
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
Saved in:
7
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
8
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
9
When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen
;
Huang, Yufei
;
Avgerinos, Emmanouil
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
Saved in:
10
The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin
;
Lee, Jongkuk
;
Kim, Namwoon
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
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