Merritt, Kamarin; Zhao, Shichao - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-12
Over the past few years, the internet and omni-channel domains have created a new economy that is growing rapidly and shifting the way in which businesses operate due to the influence of technological advancements and innovations. Now customers are embracing technology more than ever, user...