//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Firm performance"
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
SME
Marketing management
260
Marketingmanagement
260
Business-to-business marketing
85
B-to-B-Marketing
84
Lieferantenmanagement
66
Supplier relationship management
66
Marketing
60
Beziehungsmarketing
48
Relationship marketing
48
Unternehmenserfolg
48
Innovation
43
KMU
27
Market orientation
27
Strategic management
27
Strategisches Management
27
Entrepreneurship
21
Entrepreneurship approach
21
Innovation management
21
Innovationsmanagement
21
Resource-based view
21
Ressourcenorientierter Ansatz
21
Internet marketing
20
Online-Marketing
20
New product development
19
Produktentwicklung
19
Brand management
18
Dynamic capabilities
18
Dynamische Kompetenzen
18
Markenführung
18
Business start-up
16
Entrepreneurial marketing
16
Unternehmensgründung
16
Marketing strategy
15
Competitive advantage
14
Consumer behaviour
14
Customer value
14
Konsumentenverhalten
14
Kundenwert
14
more ...
less ...
Online availability
All
Undetermined
53
Free
1
Type of publication
All
Article
65
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
66
Author
All
Cao, Guangming
2
Di Benedetto, C. Anthony
2
Dibb, Sally
2
Jaakkola, Matti
2
Laukkanen, Tommi
2
Mu, Jifeng
2
Ndubisi, Nelson Oly
2
Paswan, Audhesh
2
Weerawardena, Jay
2
Abosag, Ibrahim
1
Abrokwah-Larbi, Kwabena
1
Acheampong, George
1
Adom, Kwame
1
Akter, Shahriar
1
Al-Habib, Mohammed I.
1
Al-Surmi, Abdulrahman
1
Al-Torkistani, Habiballah Mohamed
1
Alfisyahr, Rizal
1
Arnett, Dennis B.
1
Arnold, Todd J.
1
Auh, Seigyoung
1
Awuku-Larbi, Yaw
1
Balabanis, George
1
Banerjee, Saikat
1
Bao, Yongchuan
1
Benson-Rea, Maureen
1
Bhatia, Manjot Singh
1
Bozkurt, Sıddık
1
Brahm, Taiga
1
Brečić, Ružica
1
Bıçakcıoğlu-Peynirci, Nilay
1
Camp, Kerri
1
Chang, Yu
1
Chari, Simos
1
Chen, Huan
1
Chen, Yantai
1
Chen, Yen Chun
1
Chow, T. Edwin
1
Chung, Henry F. L.
1
Churakova, Iya
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in marketing and entrepreneurship
Journal of business research : JBR
68
Journal of strategic marketing
44
The journal of business & industrial marketing
23
Cogent business & management
17
European journal of marketing : EJM
16
International marketing review
16
Marketing intelligence & planning
16
International business review : the official journal of the European International Business Academy
14
International entrepreneurship and management journal
14
International journal of entrepreneurship and small business
13
Journal of the Academy of Marketing Science
12
International journal of economic perspectives : IJEP
10
Journal of international marketing
10
Journal of small business and enterprise development
10
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of global marketing
8
Journal of small business strategy
8
The marketing review
8
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of enterprising culture
7
Australasian marketing journal
6
Europäische Hochschulschriften / 5
6
International business and economics research journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of retailing and consumer services
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Management research review
6
The journal of brand management : an international journal
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of trade and global markets
5
Journal of African business
5
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
6
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
9
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
10
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->