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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Internet marketing"
~subject:"SME"
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Search: subject_exact:"Marketing implementation"
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Internet marketing
SME
Marketing management
260
Marketingmanagement
260
Business-to-business marketing
85
B-to-B-Marketing
84
Lieferantenmanagement
66
Supplier relationship management
66
Marketing
60
Firm performance
49
Beziehungsmarketing
48
Relationship marketing
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Unternehmenserfolg
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KMU
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Market orientation
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Strategic management
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Strategisches Management
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New product development
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Brand management
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Dynamic capabilities
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Unternehmensgründung
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Marketing strategy
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Agnihotri, Raj
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Cartwright, Severina
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Liu, Hongfei
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Mero, Joel
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Weerawardena, Jay
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Abrokwah-Larbi, Kwabena
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Al-Habib, Mohammed I.
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Alfisyahr, Rizal
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in marketing and entrepreneurship
Journal of business research : JBR
47
Journal of strategic marketing
30
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
Cogent business & management
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
European journal of marketing : EJM
11
Journal of marketing communications
11
European research studies
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Springer eBook Collection
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Contemporary research in e-branding
6
Europäische Hochschulschriften / 5
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of economic perspectives : IJEP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing review
6
Journal of advertising research
6
Journal of promotion management : JPM
6
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
9
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
10
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
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