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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Globalization"
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Brand image
Globalization
International marketing
46
Internationales Marketing
46
Lieferantenmanagement
18
Supplier relationship management
18
B-to-B-Marketing
13
Business-to-business marketing
13
Marketing management
11
Marketingmanagement
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Multinationales Unternehmen
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Customer satisfaction
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Markenartikel
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Brown, Brian P.
1
Cappellini, Benedetta
1
Cesinger, Beate
1
Cheng, Cheng-Feng
1
Hosany, Sameer
1
Hughes, Mathew
1
Hung Trong Hoang
1
Jin, Byoungho
1
Khanh Ngoc Bich Ho
1
Kraus, Sascha
1
Liesch, Peter Wayne
1
Mitręga, Maciej
1
Mohan, Mayoor
1
Mou, Jian
1
Ramkumar, Bharath
1
Schoefer, Klaus
1
Schuessler, Felix
1
Sichtmann, Christina
1
Su, Qiulai
1
Sullivan Mort, Gillian
1
Tran, Trang P.
1
Truc Quang Le
1
Weerawardena, Jay
1
Wu, Yenchun Jim
1
Yen, Dorothy A.
1
Yu, Qionglei
1
Zhou, Fei
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
International marketing review
36
Journal of business research : JBR
31
Journal of international marketing
30
Journal of global marketing
22
The journal of brand management : an international journal
17
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
8
The journal of product & brand management
8
Journal of euromarketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
SpringerLink / Bücher
6
Effects of globalization on the firm
5
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Management international review : mir ; journal of international business
5
Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
4
Innovatives Markenmanagement
4
International journal of emerging markets
4
Journal of Islamic marketing
4
Journal of international entrepreneurship
4
Journal of marketing
4
Marketing in the new global order : challenges and opportunities
4
Marketing intelligence & planning
4
Marketing theory
4
Qualitative market research : an international journal
4
The global market : developing a strategy to manage across borders
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Beiträge der Hochschule Pforzheim
3
Best practices in international marketing
3
Entrepreneurial business and economics review : EBER
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ECONIS (ZBW)
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1
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
2
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
Saved in:
3
How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
Saved in:
4
Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta
;
Hosany, Sameer
;
Yen, Dorothy A.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
Saved in:
5
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
6
Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath
;
Jin, Byoungho
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
Saved in:
7
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
8
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
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