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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Success factor"
~subject:"United States"
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Search: subject:"Markenpolitik"
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Success factor
United States
Brand management
133
Markenführung
133
B-to-B-Marketing
63
Brand image
63
Business-to-business marketing
63
Markenimage
63
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45
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Behrens, Anton
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Bennett, Gregg
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Ferreira, Mauricio
1
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Napoli, Julie
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of sport management : the official journal of the North American Society of Sport Management
The journal of brand management : an international journal
34
SpringerLink / Bücher
24
The journal of product & brand management
22
Journal of business research : JBR
15
Journal of advertising research
10
European journal of marketing : EJM
9
The IUP journal of brand management : IJBRM
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
Gabler Edition Wissenschaft
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The journal of consumer marketing
5
Brands and branding
4
Business horizons
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
JMM : the international journal on media management
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute / Marketing Science Institute
4
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
Saved in:
3
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
Saved in:
4
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
5
Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
Saved in:
6
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
7
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
8
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
9
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
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