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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"NBER Working Paper"
~subject:"Business-to-business marketing"
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Search: subject:"Betriebliche Wertschöpfung"
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Business-to-business marketing
Betriebliche Wertschöpfung
171
Value creation
171
Lieferantenmanagement
56
Supplier relationship management
56
Customer value
46
Kundenwert
46
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Industrial marketing management : the international journal for industrial and high-tech firms
NBER Working Paper
The journal of business & industrial marketing
18
Journal of business research : JBR
7
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
Administrative Sciences : open access journal
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
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International journal of services and operations management
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Journal of the Academy of Marketing Science
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AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
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Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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INSEAD Working Paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
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International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of digital banking
1
Journal of financial services marketing : JFSM
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Journal of forest economics : JFE
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ECONIS (ZBW)
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
6
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
7
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers
Hossain, Mehdi Tanzeeb
;
Gilbert, Jonathan Ross
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
Saved in:
9
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
10
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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