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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"SpringerLink / Bücher"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Deutschland
1,364
Germany
1,265
Lieferantenmanagement
950
Supplier relationship management
950
Strategisches Management
879
Innovationsmanagement
795
Theorie
750
Theory
749
Beziehungsmarketing
656
Relationship marketing
654
Innovation management
649
Strategic management
604
Innovation
576
Unternehmen
572
Management
569
B-to-B-Marketing
552
Lieferkette
454
Supply chain
454
Marketingmanagement
434
Marketing management
415
Erfolgsfaktor
383
Business network
368
Unternehmensnetzwerk
368
Markenführung
363
Organisatorischer Wandel
363
Organizational change
363
Brand management
362
Success factor
336
Corporate Social Responsibility
314
Risikomanagement
309
Unternehmenserfolg
304
Corporate social responsibility
302
Wissensmanagement
284
Welt
279
World
278
Firm performance
271
Führungsstil
265
Marketing
265
Risk management
256
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13
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10
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518
German
36
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Naudé, Peter
15
Lindgreen, Adam
13
Henneberg, Stephan
12
Sharma, Arun
11
Di Benedetto, C. Anthony
9
Christodoulides, George
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Keränen, Joona
7
Kleinaltenkamp, Michael
7
Eggert, Andreas
5
Geiger, Ingmar
5
Jacob, Frank
5
Mohan, Mayoor
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Beverland, Michael B.
4
Brown, Brian P.
4
Cova, Bernard
4
Ehret, Michael
4
Iyer, Gopalkrishnan R.
4
Jalkala, Anne
4
Johnston, Wesley J.
4
Kowalkowski, Christian
4
La Rocca, Antonella
4
Matthyssens, Paul
4
Möller, K. E. Kristian
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Rangarajan, Deva
4
Snehota, Ivan
4
Swani, Kunal
4
Zolkiewski, Judy
4
Bag, Surajit
3
Bellenger, Danny N.
3
Blankson, Charles
3
Cartwright, Severina
3
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
The journal of business & industrial marketing
211
Journal of business-to-business marketing
102
Journal of business research : JBR
91
Journal of marketing
24
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
15
Springer eBook Collection
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing intelligence & planning
13
Gabler Edition Wissenschaft
12
Research
12
European journal of marketing : EJM
11
Journal of personal selling & sales management
11
Journal of strategic marketing
11
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
10
Harvard-Business-Manager : das Wissen der Besten
10
Handbook of business-to-business marketing
9
Journal of customer behaviour
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Management decision : MD
8
Springer eBook Collection / Business and Economics
8
Business horizons
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Harvard business review : HBR
7
Journal of business market management : JBM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of services marketing
7
Berichte aus der Betriebswirtschaft
6
Business-to-Business-Marketing
6
European journal of marketing
6
Gabler Research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
554
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1
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554
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
6
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
7
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
8
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
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