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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"SpringerLink / Bücher"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Electronic Commerce
327
E-commerce
232
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
60
Business-to-business marketing
60
Deutschland
58
Online retailing
54
Online-Handel
54
Germany
53
Internet
42
Geschäftsmodell
41
Business model
39
Digitalisierung
37
Erfolgsfaktor
36
Online-Marketing
35
Social Web
34
Social web
34
Success factor
32
Welt
32
World
32
Beziehungsmarketing
31
Informationstechnik
25
Theorie
23
Theory
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Consumer behaviour
21
Digitization
21
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21
Marketing
20
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19
Strategisches Management
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Betriebliche Wertschöpfung
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USA
17
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KMU
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Lammenett, Erwin
4
Heinemann, Gerrit
2
Kreutzer, Ralf T.
2
Meier, Andreas
2
Stormer, Henrik
2
Theobald, Elke
2
Alalwan, Ali Abdallah
1
Aras, Ajit
1
Baabdullah, Abdullah Mohammed
1
Binder, Jochen
1
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1
Broeckelmann, Philipp
1
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1
Chan, Ka Wing
1
Chen, Daniel Qi
1
Choi, Jeonghye
1
Chong, Alain Yee Loong
1
Chow, T. Edwin
1
Clarke, Rodney J.
1
Coughlan, Joseph
1
Dibb, Sally
1
Doligalski, Tymoteusz
1
Dwivedi, Yogesh Kumar
1
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1
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Hautamäki, Pia
1
Heikinheimo, Minna
1
Helander, Nina
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Holland, Christopher P.
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
Journal of retailing and consumer services
71
Journal of business research : JBR
53
International journal of electronic customer relationship management : IJECRM
43
International journal of electronic marketing and retailing : IJEMR
39
International journal of internet marketing and advertising : IJIMA
34
Electronic commerce research
30
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
Journal of management information systems : JMIS
29
International journal of business information systems : IJBIS
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of internet commerce
26
Information systems research : ISR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Electronic markets : the international journal on networked business
18
International journal of hospitality management
18
The journal of business & industrial marketing
18
Technological forecasting & social change : an international journal
17
International journal of retail & distribution management
16
International journal of electronic commerce : IJEC
15
Asia Pacific journal of marketing and logistics
14
Electronic commerce research and applications
14
Journal of retailing
14
Information systems and e-business management : ISeB
13
International journal of electronic business
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of open innovation : technology, market, and complexity
13
Journal of travel and tourism marketing
13
The service industries journal
13
Cogent business & management
12
European journal of operational research : EJOR
12
International journal of technology marketing : IJTMkt
12
Journal of marketing
12
Journal of organizational computing and electronic commerce
12
Journal of strategic marketing
12
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ECONIS (ZBW)
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
6
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
7
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
8
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
9
Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim
;
Yoon, Yeohong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
Saved in:
10
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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