Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Year of publication: |
2021
|
---|---|
Authors: | Yoon, Yeo Lim ; Yoon, Yeohong ; Nam, Hyoryung ; Choi, Jeonghye |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 90-100
|
Subject: | B2B e-commerce | Buyer-supplier matching | Digital platform | Multinomial logistic regression | SMEs | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | KMU | SME | Digitale Plattform | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
-
Liu, Yi, (2020)
-
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo, (2023)
-
Retaining clients in B2B e-marketplaces : what do SMEs demand?
Jiang, Qiqi, (2019)
- More ...
-
The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong, (2019)
-
Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong, (2022)
-
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno, (2019)
- More ...