Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)

Yeo Lim Yoon, Yeohong Yoon, Hyoryung Nam, Jeonghye Choi

Year of publication:	2021
Authors:	Yoon, Yeo Lim ; Yoon, Yeohong ; Nam, Hyoryung ; Choi, Jeonghye
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 90-100
Subject:	B2B e-commerce \| Buyer-supplier matching \| Digital platform \| Multinomial logistic regression \| SMEs \| Electronic Commerce \| E-commerce \| KMU \| SME \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Digitale Plattform \| Online-Handel \| Online retailing \| Lieferkette \| Supply chain

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