//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Internationales Marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Markenführung
Lieferantenmanagement
821
Supplier relationship management
821
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
411
Relationship marketing
411
Marketing management
246
Marketingmanagement
246
Brand management
198
Business network
188
Unternehmensnetzwerk
188
Consumer behaviour
143
Konsumentenverhalten
143
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
USA
106
United States
106
Brand image
105
Markenimage
105
Bundling strategy
102
Leistungsbündel
102
Innovation management
97
Innovationsmanagement
97
Salespeople
97
Verkaufspersonal
97
Selling
93
Verkauf
93
Value creation
89
Betriebliche Wertschöpfung
88
Social Web
85
Social web
85
Inter-firm cooperation
82
Unternehmenskooperation
82
Confidence
80
Vertrauen
80
more ...
less ...
Online availability
All
Undetermined
95
Type of publication
All
Article
233
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
236
Aufsatz in Zeitschrift
236
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Language
All
English
236
Author
All
Uggla, Henrik
11
Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Attri, Rekha
3
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Mohan, Mayoor
3
Otubanjo, Olutayo
3
Singh, Jaywant
3
Weerawardena, Jay
3
Adeola, Ogechi
2
Brown, Brian P.
2
Cleff, Thomas
2
Cova, Bernard
2
Czinkota, Michael R.
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Khan, Huda
2
Lashgari, Maryam
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Marquardt, Adam J.
2
Mathews, Jose
2
Melewar, T. C.
2
Muralidhara, G. V.
2
O'Cass, Aron
2
Paswan, Audhesh
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The IUP journal of brand management : IJBRM
Journal of business research : JBR
661
The journal of brand management : an international journal
554
The journal of product & brand management
391
Journal of retailing and consumer services
288
SpringerLink / Bücher
287
International marketing review
167
Journal of global marketing
158
European journal of marketing : EJM
145
Journal of international marketing
139
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
117
Journal of marketing communications
113
Journal of marketing management : MM
112
Marketing intelligence & planning
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of hospitality management
108
Journal of strategic marketing
102
Journal of the Academy of Marketing Science
93
Journal of marketing
89
Journal of international consumer marketing
87
Springer eBook Collection
86
Journal of promotion management : innovations in planning and applied research
74
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Innovatives Markenmanagement
70
International journal of internet marketing and advertising : IJIMA
70
Journal of advertising research
65
Tourism management : research, policies, practice
65
International journal of advertising : the review of marketing communications
64
Qualitative market research : an international journal
63
International journal of advertising : the quarterly review of marketing communications
62
Cogent business & management
60
Business horizons
59
Research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of marketing research : JMR
56
more ...
less ...
Source
All
ECONIS (ZBW)
236
Showing
1
-
10
of
236
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
5
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
Managerial mindset effects on international
marketing
strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->