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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The marketing review"
~person:"Melewar, T. C."
~source:"econis"
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Brand management
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Markenführung
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Melewar, T. C.
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Industrial marketing management : the international journal for industrial and high-tech firms
The marketing review
Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of strategic marketing
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Journal of world business : JWB
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Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
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Corporate reputation review : an international journal
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of general management
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Journal of global marketing
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The European business journal
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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1
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
2
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
3
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
4
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
6
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
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