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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Frow, Pennie"
~subject:"Beziehungsmarketing"
~subject:"Strategic management"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Strategic management
Betriebliche Wertschöpfung
6
Value creation
6
Customer value
5
Kundenwert
5
Relationship marketing
5
B-to-B-Marketing
2
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Customer value proposition
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Frow, Pennie
Naudé, Peter
11
Terho, Harri
8
Eggert, Andreas
7
Henneberg, Stephan
7
La Rocca, Antonella
7
Agnihotri, Raj
6
Möller, K. E. Kristian
6
Payne, Adrian
6
Snehota, Ivan
6
Wang, Xinchun
6
Casidy, Riza
5
Morgan, Robert
5
Ruyter, Ko de
5
Sharma, Arun
5
Storbacka, Kaj
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Gudergan, Siegfried
4
Itani, Omar S.
4
Jaakkola, Elina
4
Jalkala, Anne
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Prior, Daniel D.
4
Ritter, Thomas
4
Steinhoff, Lena
4
Ulaga, Wolfgang
4
Wang, Danny T.
4
Akter, Shahriar
3
Biggemann, Sergio
3
Brodie, Roderick J.
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Clarke, Ann Højbjerg
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Cui, Annie Peng
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
2
Journal of business market management : jbm
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
2
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
3
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
4
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
5
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
6
Value propositions as communication practice : taking a wider view
Ballantyne, David
;
Frow, Pennie
;
Varey, Richard J.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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