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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Gebauer, Heiko"
~person:"Storbacka, Kaj"
~type_genre:"Article in journal"
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Bundling strategy
11
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11
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7
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7
Business services
5
Dienstleistungssektor
5
Innovation
5
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Gebauer, Heiko
Storbacka, Kaj
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
25
Pardo, Catherine
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Möller, K. E. Kristian
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Sharma, Arun
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Zaefarian, Ghasem
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Mouzas, Stefanos
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Johnston, Wesley J.
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Kohtamäki, Marko
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Kowalkowski, Christian
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LaPlaca, Peter J.
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Purchase, Sharon
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Aarikka-Stenroos, Leena
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Cova, Bernard
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Keränen, Joona
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Matthyssens, Paul
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Ritter, Thomas
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Snehota, Ivan
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O'Cass, Aron
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Öberg, Christina
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Andersen, Poul Houman
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Ford, David
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La Rocca, Antonella
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Terho, Harri
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11
Corsaro, Daniela
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
8
Journal of business research : JBR
5
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
Journal of business-to-business marketing
4
Marketing theory
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Business strategy series
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European management journal
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
3
Business horizons
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International journal of production economics
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International journal of services and operations management
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Journal of business market management : JBM
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Journal of business strategy
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Research-technology management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Benchmarking : an international journal ; BIJ
1
British journal of management : BJM
1
Chinese management studies : CMS
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of innovation management : EJIM
1
Industry and innovation
1
International journal of Chinese culture and management : IJCCM
1
International journal of quality and service sciences
1
International journal of services technology and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of managerial psychology
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service research : JSR
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MIS quarterly executive
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Management decision : MD
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Management research review
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Regional studies : official journal of the Regional Studies Association
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Review of marketing research
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Scandinavian journal of management
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
30
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj
;
Nenonen, Survi
;
Peters, Linda D.
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
Saved in:
3
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
4
Adoption of digital sales force automation tools in supply chain : customers' acceptance of sales configurators
Mahlamäki, Tommi
;
Storbacka, Kaj
;
Pylkkönen, Samuli
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 162-173
Persistent link: https://www.econbiz.de/10012422206
Saved in:
5
Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 265-271
Persistent link: https://www.econbiz.de/10012285364
Saved in:
6
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
7
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
8
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
9
Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian
;
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
Saved in:
10
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
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