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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Beziehungsmarketing
Ressourcenorientierter Ansatz
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Business network
404
Unternehmensnetzwerk
403
Relationship marketing
398
Innovation
362
Innovation management
275
Innovationsmanagement
275
Marketing management
243
Marketingmanagement
243
Firm performance
211
Unternehmenserfolg
209
Lieferkette
200
Supply chain
200
Inter-firm cooperation
191
Unternehmenskooperation
191
Salespeople
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Verkaufspersonal
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USA
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United States
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Value creation
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Strategic management
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Strategisches Management
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Resource-based view
126
Consumer behaviour
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Konsumentenverhalten
121
Selling
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Verkauf
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Confidence
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Vertrauen
117
Knowledge transfer
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115
Social network
112
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Conference paper
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Naudé, Peter
9
Terho, Harri
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La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Henneberg, Stephan
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Sharma, Arun
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Bocconcelli, Roberta
4
Ewing, Michael
4
Gabrielsson, Mika
4
Gu, Flora Fang
4
Itani, Omar S.
4
Jaakkola, Elina
4
Lacoste, Sylvie
4
Morgan, Robert
4
Ngo, Liem Viet
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Ulaga, Wolfgang
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Christodoulides, George
3
Chung, Henry F. L.
3
Crick, James M.
3
Guesalaga, Rodrigo
3
Gölgeci, Ismail
3
Haas, Alexander
3
Harrison, Debbie
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
825
Journal of retailing and consumer services
587
International journal of hospitality management
288
The journal of services marketing
229
The journal of business & industrial marketing
218
The service industries journal
201
Journal of the Academy of Marketing Science
189
Journal of strategic marketing
182
International journal of electronic customer relationship management : IJECRM
141
Strategic management journal
140
International journal of contemporary hospitality management
128
Cogent business & management
127
Journal of marketing
126
Tourism management : research, policies, practice
119
Journal of service research : JSR
118
Journal of hospitality marketing & management
116
Journal of travel and tourism marketing
116
Journal of service management
113
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
109
International journal of production economics
109
Journal of retailing
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
The journal of brand management : an international journal
102
Journal of business ethics : JOBE
101
European journal of marketing : EJM
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
Psychology & marketing
99
Technological forecasting & social change : an international journal
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
94
Services marketing quarterly
93
Journal of marketing management : MM
89
The international journal of bank marketing : IJBM
85
Service business
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Business horizons
74
International journal of retail & distribution management
71
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ECONIS (ZBW)
506
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
The relationship between coopetition strategies and company performance under different levels of competitive intensity, market dynamism, and technological turbulence
Crick, James M.
;
Friske, Wesley
;
Morgan, Todd A.
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 56-77
Persistent link: https://www.econbiz.de/10014531686
Saved in:
7
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
8
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
9
The attributes of inter-organizational relationships : which fifteen of them really matter to software developers?
Klimas, Patrycja
;
Stańczyk, Sylwia
;
Sachpazidu, Karina
; …
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014306669
Saved in:
10
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
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