//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Lieferantenmanagement
820
Supplier relationship management
820
B-to-B-Marketing
600
Business network
404
Unternehmensnetzwerk
403
Beziehungsmarketing
398
Relationship marketing
398
Innovation
362
Innovation management
275
Innovationsmanagement
275
Marketing management
243
Marketingmanagement
243
Firm performance
211
Unternehmenserfolg
209
Lieferkette
200
Supply chain
200
Inter-firm cooperation
191
Unternehmenskooperation
191
Salespeople
153
Verkaufspersonal
153
USA
146
United States
146
Value creation
145
New product development
144
Produktentwicklung
144
Betriebliche Wertschöpfung
143
Strategic management
131
Strategisches Management
131
Resource-based view
126
Ressourcenorientierter Ansatz
125
Consumer behaviour
121
Konsumentenverhalten
121
Selling
121
Verkauf
121
Confidence
117
Vertrauen
117
Knowledge transfer
115
Wissenstransfer
115
Social network
112
more ...
less ...
Online availability
All
Undetermined
355
Free
3
Type of publication
All
Article
590
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
602
Collection of articles of several authors
17
Sammelwerk
17
Case study
9
Fallstudie
9
Conference paper
8
Konferenzbeitrag
8
Festschrift
3
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
Author
All
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
5
Snehota, Ivan
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
Swani, Kunal
4
more ...
less ...
Institution
All
IMP Group
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
237
Journal of business-to-business marketing
128
Journal of business research : JBR
96
Journal of marketing
32
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing research
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
more ...
less ...
Source
All
ECONIS (ZBW)
602
Showing
21
-
30
of
602
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
22
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
23
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
24
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
25
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
26
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
27
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
28
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
29
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Saved in:
30
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->