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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Calantone, Roger J."
~person:"Rangarajan, Deva"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
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Calantone, Roger J.
Rangarajan, Deva
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Keränen, Joona
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Christodoulides, George
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Terho, Harri
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Ulaga, Wolfgang
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5
Eggert, Andreas
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Johnston, Wesley J.
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La Rocca, Antonella
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Mohan, Mayoor
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Mouzas, Stefanos
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Snehota, Ivan
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Swani, Kunal
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Jalkala, Anne
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Kowalkowski, Christian
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Matthyssens, Paul
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Mora Cortez, Roberto
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
2
Business horizons
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
8
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1
Exploring new product portfolio
management
decisions : the role of managers' dispositional traits
McNally, Regina C.
;
Durmusoglu, Serdar S.
;
Calantone, …
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003810434
Saved in:
2
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
3
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
4
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
5
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
6
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
7
The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
Saved in:
8
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur
;
Gonzalez-Padron, Tracy
;
Calantone, …
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
Saved in:
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