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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Eggert, Andreas"
~person:"O'Cass, Aron"
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Customer value
10
Kundenwert
10
B-to-B-Marketing
9
Business-to-business marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Innovation
7
Marketing management
7
Marketingmanagement
7
Lieferantenmanagement
6
New product development
6
Produktentwicklung
6
Supplier relationship management
6
Innovation management
5
Innovationsmanagement
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Betriebliche Wertschöpfung
4
Dienstleistungssektor
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Service industry
4
Strategic management
4
Strategisches Management
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Value creation
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Unternehmenserfolg
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Wettbewerbsvorteil
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Australien
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Brand management
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Business services
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Environmental sustainability
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Markenführung
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Nachhaltige Entwicklung
2
Organisationale Ambidextrie
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Salespeople
2
Selling
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Strategy implementation
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Sustainable development
2
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English
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Eggert, Andreas
O'Cass, Aron
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
Snehota, Ivan
13
Agnihotri, Raj
12
Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
Wang, Xinchun
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
Journal of strategic marketing
6
Kaiserslauterer Schriftenreihe Marketing
5
The journal of services marketing
4
European journal of marketing : EJM
3
Journal of service research : JSR
3
The journal of business & industrial marketing
3
Australasian marketing journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Tourism management : research, policies, practice
2
Applied Marketing Science /Angewandte Marketingforschung
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Creating and managing superior customer value
1
Electronic Services
1
European journal of marketing
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbuch Kundenbindungsmanagement
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International small business journal : researching entrepreneurship
1
Journal of Inter-Organizational Relationships
1
Journal of business market management : JBM
1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management
1
Journal of service research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
25
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1
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
Industrial buying during the coronavirus pandemic : a cross-cultural study
Habel, Johannes
;
Jarotschkin, Viktor
;
Schmitz, Bianca
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012285356
Saved in:
4
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
5
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
6
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
7
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
8
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
9
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
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