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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Frow, Pennie"
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Betriebliche Wertschöpfung
6
Value creation
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Frow, Pennie
Keränen, Joona
6
Payne, Adrian
6
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Aarikka-Stenroos, Leena
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
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ECONIS (ZBW)
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Payne, Adrian
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 24-39
Persistent link: https://www.econbiz.de/10011531224
Saved in:
6
Value propositions as communication practice : taking a wider view
Ballantyne, David
;
Frow, Pennie
;
Varey, Richard J.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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